A reimagined version of the PTV app, focusing on a streamlined user experience with improved navigation, clearer button labels, and UI consistency. The redesign includes a personalisation feature, allowing users to customise their home screen with widgets that highlight the most relevant travel information.
✴ Tools used
✴ Project duration
12 weeks
EMAPTHY MAP
This journey map illustrates how Tim, a retired accountant, struggles to find the app settings in the PTV app.
Objective
To identify pain points in accessing app settings and improve discoverability.
Key Insights
Unclear Icon: There is no distinct icon for the settings page.
Misleading button labels: Buttons are labelled incorrectly, which causes confusion for users
Screens within screens: There is an overwhelming amount of screens throughout the app which causes frustration for users
“PTV is an app that allows users to plan their travel within Victoria. It caters to a variety of users. The app can be used at any time of the day while allowing users to customise their preferred areas of interest. While it is for the whole of Victoria, it focuses on the urban, suburban and regional areas.
PTV works as a travel planning application, in which it oversees the planning, scheduling, of transport services while tailoring information to user preferences. Additionally, to offer a more user centric experience, it provides relevant information and reduces content overload.
PTV's digital experience suffers from a lack of personalisation and an overwhelming number of screens that users may never discover unless they specifically need them. Additionally, the app's navigation is poorly structured in certain areas, making it difficult for users to find the right features easily.
I decided to solve this problem by taking these actions:
Identifying key observations
Developing a concept
Coming up with re-imaginations
KEY OBSERVATIONS
By creating personas and user journey maps, I identified 3 key observations
Misleading button labels
Screens within screens
UI inconsistencies
CONCEPT
"Imagine being able to personalise your PTV home screen to display exactly what matters most to you."
Both Apple and Android offer widgets, enabling users to see live updates from various apps directly on their home screens. My intention is to adopt this concept for the PTV app. Though, instead of presenting up-to-date information from different apps, we would showcase data regarding various features inside the app itself. Users could readily access this information without the necessity to direct themselves to the respective page to view the data. Such widgets facilitate users to prioritise and display the details they care about the most, like preferred routes, current myki balance, or myki card specifics.
RE-IMAGINATIONS
By looking at and seeking feedback from peers and friends about the existing app, I have come up with three things that make the user experience of the PTV app better than before.
PTV's digital experience suffers from a lack of personalisation and an overwhelming number of screens that users may never discover unless they specifically need them. Additionally, the app's navigation is poorly structured in certain areas, making it difficult for users to find the right features easily.
This journey map illustrates how Tim, a retired accountant, struggles to find the app settings in the PTV app.
Objective
To identify pain points in accessing app settings and improve discoverability.
Key Insights
Unclear Icon: There is no distinct icon for the settings page.
Misleading button labels: Buttons are labelled incorrectly, which causes confusion for users
Screens within screens: There is an overwhelming amount of screens throughout the app which causes frustration for users
DEFINING THE AUDIENCE
PERSONAE
This is an informative publication on space junk (orbital debris), its impact on humanity and our environment, as well as the implications it causes in space.
CONCEPT
"Imagine being able to personalise your PTV home screen to display exactly what matters most to you."
Both Apple and Android offer widgets, enabling users to see live updates from various apps directly on their home screens.
My intention is to adopt this concept for the PTV app. Though, instead of presenting up-to-date information from different apps, we would showcase data regarding various features inside the app itself.
Users could readily access this information without the necessity to direct themselves to the respective page to view the data.
Such widgets facilitate users to prioritize and display the details they care about the most, like preferred routes, current myki balance, or myki card specifics.
EMPATHY MAP
This journey map illustrates how Tim, a retired accountant, struggles to find the app settings in the PTV app.
Objective
To identify pain points in accessing app settings and improve discoverability.
Key Insights
Unclear Icon: There is no distinct icon for the settings page.
Misleading button labels: Buttons are labelled incorrectly, which causes confusion for users
Screens within screens: There is an overwhelming amount of screens throughout the app which causes frustration for users
