✴ Water Wise
2024 ✴ UX/UI | Identity | Graphic design
Water safety is crucial in Australia, where water surrounds us in daily life. From the ocean and rivers to pools and lakes, children are exposed to aquatic environments from an early age. This campaign emerged from a desire to address how parents can actively support their children through each stage of learning about water safety.
✴ Tools used
✴ Project duration
12 weeks
WaterWise Application
The WaterWise app helps parents confidently support their child’s swimming journey. It features a digital milestone tracker to monitor progress and personalised tips for each stage. WaterWise combines essential water safety guidance with interactive tools, making it the perfect companion for parents committed to building their child’s confidence and safety in the water.
WaterWise Website
The WaterWise website is a central hub for parents looking to support their child’s water safety journey. It provides age-specific tips, video tutorials, and an overview of each developmental stage to help parents guide their child’s progress. The website complements the WaterWise app, offering parents in-depth resources and information while the app keeps track of milestones with tips for each stage. Together, they make it easy for parents to help their children build confidence and stay safe around water.
WaterWise Milestone Tracker
WaterWise Milestone Journal
